The ad I chose to critique is a USPS ad in the Feb. 2008 issue of Wired. The ad is a picture of a middle-aged man with a stern face. The caption above the man says, “surprises? i don’t like aurprises. do i look like i like surprises?”
I think the ad is effective mostly because of the man and the face he is making. One thing I think that is a little bit wierd about the ad is that the beginning of the sentences and the word “i” are not capitalized in the ad. That kind of bothered me becasue I am kind of a freak about grammar and punctuation.
I also think the ad is effective because a lot of people are really frustrated by the process of sending packages, and this ad is acknowledging this and vowing to make it better and as hassle-free as possible.
There is nothing really visually arresting in the ad, but it is simple and it works.
